Restaurant BrandingRestaurant Branding

Restaurant Branding

Pick Quick is a well-known restaurant / snack bar in the Westland Shopping Center in Anderlecht. After 40 years, they decided to go for a new interior and a total rebranding, without losing their values and fame. We did this by making Dirk, the manager of Pick Quick, even more of a face for the business. Literally! His portrait now adorns all printed matter, crockery, packaging and even on a large scale on the wall.

Dirk is “nen echten Brusseleir’ and therefore speaks the typical Brussels dialect. That is why we’ve also placed well-known Brussels' sayings on the coffee cups, tote bags, ...